Final Project Part 7: Business Recommendations

Insights

1. Customers with >90 days since last order are 5x more likely to churn.

2. Low purchase frequency is a major predictor—consider a loyalty program.

3. High support ticket count correlates with churn—fix product issues.

Target high-risk customers with a re-engagement email campaign.

Implement a loyalty program to increase purchase frequency.

Investigate top support issues.

*Day 148: Deployment to Production.*